Social Networking Is an Integral Part of Which of the Following

question 129

Multiple Choice

Social networking is an integral part of which of the following?

• A) the triple-bottom-line orientation
• B) lifetime value of a customer
• C) the value chain
• D) Web 2.0
• E) Web 1.0

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Definitions:

Frequency

The rate at which something occurs over a particular period of time or in a given sample.

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Affective Dimension

Refers to the emotional components of an experience, how individuals feel about something, which can greatly affect perception and behaviors.

Emotional Brand Experience

The feelings and emotional responses that a consumer has towards a brand, which can influence loyalty and purchasing behavior.