Which of the Following Is a Primary Data Collection Method

question 14

Multiple Choice

Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?

• A) mechanical observation
• B) mall intercepts
• C) ethnography
• D) unobtrusive measurement
• E) case studies

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Definitions:

Deindividuation

A psychological state where an individual loses their sense of individual identity and engages in unsocialized or antisocial behaviors, often due to being in a large group.

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, which can influence various psychological states and behaviors.

Ingroup Bias

The tendency to favor one's own group, including its members or interests, over those of outsiders or competing groups.

Social Loafing

The phenomenon where individuals exert less effort when working collectively in a group than when working individually.