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Explain How Addictive Consumption Is a Dimension of the "Dark

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Essay

Explain how addictive consumption is a dimension of the "dark side" of marketing.


Definitions:

IQ

Short for Intelligence Quotient, a score derived from one of several standardized tests designed to assess human intelligence.

Chronological Age

The actual age of an individual or thing as measured in years from the date of birth or inception.

Mental Age

A measure of an individual's cognitive ability compared to the average cognitive ability of an individual of a certain chronological age, used in intelligence testing.

IQ

An abbreviation for Intelligence Quotient, a measure of a person's intellectual abilities in relation to their age group, typically assessed through standardized tests.

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