A Business Plan ________

question 143

Multiple Choice

A business plan ________.

• A) is a document that outlines marketing strategies step by step
• B) identifies how a company will measure and control specific marketing strategies
• C) is another name for a marketing plan
• D) includes the decisions that guide the entire organization or its business units
• E) is another name for a SWOT analysis

---

Definitions:

Fee-For-Service

Payment for each service that is provided; individuals who choose to pay high premiums so that they have the flexibility to seek medical care from health care professionals of their choice.

High Premiums

A term related to insurance indicating a higher cost for coverage, usually due to perceived increased risk or higher value of what's being insured.

Third-Party Payer

An entity (other than the patient or healthcare provider) responsible for paying for health care services, often an insurance company or government program.

Insurance Company

An organization that provides financial protection and compensation for specified losses in exchange for premiums.