Examlex
________ is the third, or "nuts-and-bolts," level of planning.
Social Games
Online games that are played on social networking platforms, often involving social interaction or cooperation with other players.
Branded Entertainment
Branded entertainment consists of content produced by or for a brand, which integrates advertising into entertainment formats, aiming to capture the audience's attention in a non-intrusive way.
Content Marketing
A marketing strategy focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Social Branded Entertainment
Content created by or for brands that blends marketing messages with entertainment value, distributed through social media to engage audiences.
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