Kimball Gardens Is a Company That Operates as Two Distinct

question 5

Multiple Choice

Kimball Gardens is a company that operates as two distinct businesses: one that sells lawn and garden products and one that markets booklets. Each business is called a ________.

• A) separate entity
• B) strategic business unit (SBU)
• C) cash cow
• D) star
• E) business portfolio

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Definitions:

NAICS

The North American Industry Classification System is a norm employed by Federal statistical bodies to categorize business entities.

Triclosan

An antimicrobial and antifungal agent found in some consumer products, including toothpaste and hand sanitizer, which has raised health and environmental concerns.

Antibacterial Agent

A substance that kills or inhibits the growth of bacteria, widely used in healthcare products, cleaning supplies, and personal care items.

Derived Demand

The demand for a product or service that arises from the demand for another product or service. For example, the demand for steel is derived from the demand for cars.