In Which Step of the Market Planning Process Are Decisions

question 39

Multiple Choice

In which step of the market planning process are decisions made concerning what markets to target and what marketing mix strategies to use?

• A) perform a situation analysis
• B) develop marketing strategies
• C) implement the marketing plan
• D) control the marketing plan
• E) develop marketing metrics

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Definitions:

Oral Stop Payment Order

A verbal instruction given to a bank requesting that payment on a check or other financial instrument be stopped.

Clearinghouse

An intermediary agency or institution that facilitates the exchange and settlement of financial transactions among different entities.

Payor Banking Group

A consortium or group of banks that manages the payment and settlement of transactions for clients.

Written Stop Payment Order

A formal request made to a bank by an account holder instructing the bank not to pay a specific check or payment.