The Three Main Categories of Influences That Affect the Consumer

question 108

Multiple Choice

The three main categories of influences that affect the consumer decision-making process are ________.

• A) physical, emotional, and behavioral
• B) internal, situational, and social
• C) environmental, familial, and sociocultural
• D) sociocultural, behavioral, and external
• E) environmental, personal, and sociocultural

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Definitions:

Preprogrammed Algorithms

Algorithms that are specified or coded into software or a device in advance to perform specific tasks or solve certain problems.

Rules-Based Systems

Software that asks questions and responds based on preprogrammed algorithms. Early attempts at expert systems were rules based.

Personal Ethics

An individual's moral principles and values that govern their behaviors and decision-making processes.

Culture and Religion

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group, often intertwined with belief systems and faith traditions.