In Recent Years, Airlines Have Used Debundling Strategies, Charging Fees

question 97

Multiple Choice

In recent years, airlines have used debundling strategies, charging fees for perks such as checked baggage that had previously been included in the ticket price. This is an example of a ________ strategy.

• A) product
• B) pricing
• C) promotional
• D) place
• E) production

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Definitions:

Asymmetric Information

A situation where one party in a transaction has more or better information than the other, leading to an imbalance of power.

Low-quality Goods

Products that do not meet the expected standards of durability, performance, or satisfaction.

Advertisements

Messages aimed at influencing the attitudes or behaviors of people, usually for the purpose of selling products or services.

Information Omission

Occurs when crucial details are left out of a communication, potentially leading to misinterpretation or a lack of understanding.