Many Airlines Now Sell Tickets Almost Exclusively Through Online Third-Party

question 104

Multiple Choice

Many airlines now sell tickets almost exclusively through online third-party vendors. This is an example of a ________ strategy.

• A) distribution
• B) return on marketing investment
• C) marketing control
• D) product
• E) promotional

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Definitions:

Annual Incomes

The total amount of income received annually from all sources before any deductions.

Cash Payback

A capital budgeting technique that calculates the period required for an investment to generate cash flows sufficient to recover its initial cost.

Automatic Insertion Machine

A machine used in manufacturing to automatically place components onto printed circuit boards (PCBs).

Accountant

A professional who performs accounting functions such as audits or financial statement analysis.