To Determine the ________, Marketers Need to Know the Total

question 13

Multiple Choice

To determine the ________, marketers need to know the total advertising costs and the total number of purchases made.

• A) churn rate
• B) conversion rate
• C) cost-per-order
• D) click-through rate
• E) margin on sales

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Definitions:

Stave Off

To prevent or delay something undesirable, such as illness or an adverse event, from happening.

Human Need

Fundamental requirements that are essential for an individual's physical, psychological, and social well-being and survival.

Predicted

Foretold or forecasted, implying that an event or outcome has been stated to occur in the future based on certain evidences or calculations.

Attractive

Attractiveness refers to the qualities or features of a person, object, or idea that evoke interest, desire, or pleasure in others.