A Marketing Decision Support System (MDSS) Is a ________

question 80

Multiple Choice

A marketing decision support system (MDSS) is a ________.

• A) basic system used by companies that do not have the resources to develop a marketing information system (MIS)
• B) popular syndicated research report purchased by most major media companies
• C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
• D) type of custom research report often called for in the marketing research process
• E) data warehouse used to support a marketing information system (MIS)

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Definitions:

UCC

This legislative compendium, known as the Uniform Commercial Code, sets the standards for all commercial transactions within the US borders.

Certified Check

A type of check for which the issuing bank guarantees the availability of funds by verifying the drawer's signature and setting aside the check amount.

Bank's Signature

An authorized signature from a bank representative, used to validate or authorize transactions and documents.

Certified Checks

Checks guaranteed by a bank, verifying that the signature is genuine and that the check writer has sufficient funds in their account.