To Determine What Type of Information to Add to Its

question 133

Multiple Choice

To determine what type of information to add to its Web site in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Americans are most likely to engage in when surfing the Internet. This study is an example of ________.

• A) ethnographic data
• B) a secondary data source
• C) a primary internal data source
• D) data mining
• E) a primary external data source

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Definitions:

Anxious

A sense of anxiety or distress over an event whose result is not yet determined.

Freud

Sigmund Freud, the founder of psychoanalysis, known for his theories of the unconscious mind, the development of sexuality, and dream symbolism.

Unconscious

The part of the mind that is inaccessible to the conscious mind but affects behaviors and emotions.

Superego

In psychoanalytic theory, the part of the personality that represents internalized ideals, morals, and conscience, guiding behavior in accordance with societal norms.