Many Marketing Experts Recommend ________ Programs That Allow a Company

question 30

Multiple Choice

Many marketing experts recommend ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.

• A) customer relationship management
• B) psychographic segmentation
• C) transactional management
• D) B2B marketing
• E) C2C marketing

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Definitions:

Discrimination Law

The body of law that prohibits unfair treatment of individuals based on certain protected characteristics such as race, gender, age, and disability.

Apparent Agency

A legal concept where a principal is liable for the acts of an agent who appears to be acting within the scope of authority, irrespective of whether the principal actually granted such authority.

Express Agency

An agency relationship created by explicit instruction or agreement, where the agent is authorized to act on behalf of the principal.

Implied Agency

A type of agency relationship created by the actions of the parties involved, not by written agreement, where an agent is presumed to have authority to act on behalf of another.