The Process Through Which Analysts Sift Through Massive Amounts of Available

question 79

Multiple Choice

The process through which analysts sift through massive amounts of available data to identify unique patterns of behavior among different customer groups is called ________.

• A) structuring data
• B) information overload
• C) reality mining
• D) data warehousing
• E) data mining

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Definitions:

Economic Profit

The total revenue from operations minus both the explicit and implicit costs; it's a measure of profitability factoring opportunity costs.

Accounting Profit

The net income a company reports on its financial statements, calculated as total revenues minus explicit costs of doing business.

Marginal Cost

The additional cost incurred by producing one more unit of a good or service.

Marginal Benefit

The additional benefit derived from producing one more unit of a good or service.