Scrambler Is a Popular Smartphone App That Users Can Download

question 81

Multiple Choice

Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game. Marketers would most likely use this information for the data mining application of ________.

• A) customer acquisition
• B) customer retention
• C) customer loyalty
• D) customer abandonment
• E) customer analysis

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Definitions:

Inventory Level

The quantity of goods or materials on hand at any given time, which is crucial for meeting demand without excessive holding costs.

Replenish

The process of filling or restocking products, supplies, or inventory to return to a desired level.

ABC Analysis

ABC Analysis is an inventory categorization technique that divides items into three categories (A, B, and C) based on their importance and value, with A being the most valuable.

Critical Items

Goods or components crucial for the manufacturing process or customer satisfaction, often given higher priority in inventory management.