A Participant in a Buying Center Can Only Assume One

question 20

True/False

A participant in a buying center can only assume one role for any single purchase decision.

---

Definitions:

Dominant Paradigm

The prevailing set of beliefs, values, or techniques within a particular society or field that shapes its worldview and approach to problems.

Scientific Management

A management theory that advocates for the optimization of labor productivity through scientific methods and detailed analysis of work tasks.

Kaizan Philosophy

A continuous improvement strategy in business, originating from Japan, in which all employees work together to incrementally improve products, services, or processes.

Fostering Change

The process of encouraging and facilitating adjustments in behaviors, processes, or structures within an organization to achieve improvement.