Describe the Different Types of Big Data Sources Available to Marketers

question 110

Essay

Describe the different types of Big Data sources available to marketers. How can marketers use this information?

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Definitions:

Claiming Value

The process of maximizing one's own benefit in a negotiation or transaction.

Creating Value

The process of enhancing or increasing the value proposition of a deal or an outcome for all parties involved in a negotiation.

Conflict

A disagreement or contention between two or more parties, possibly due to differing interests, values, or goals.

Best Alternative

The most advantageous option available to a party in negotiations if the current talks fail.