Marketers Use the Metric of ________ to Understand Where Web

question 51

Multiple Choice

Marketers use the metric of ________ to understand where web traffic is coming from and which marketing investments are generating enough interest in users to get them to follow a link to a product webpage.

• A) click-through rate
• B) conversion rate
• C) churn rate
• D) sentiment analysis
• E) cost-per-impression