Wrigley's Chewing Gum Is the Same Product Whether You Buy

question 19

Multiple Choice

Wrigley's chewing gum is the same product whether you buy it in Japan, Great Britain, Brazil, or the United States. Wrigley's sells the same products around the world. It has adopted a(n) ________ strategy.

• A) product adaptation
• B) localization
• C) straight extension
• D) product invention
• E) ethnocentric

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Definitions:

Determines

establishes or affects the outcome or nature of something, often implying causation or influence.

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