What Is the Difference Between a Click-Through Rate and a Conversion

question 51

Essay

What is the difference between a click-through rate and a conversion rate? Explain why marketers may want to use both metrics.

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Definitions:

Magma

Molten rock located beneath the surface of the Earth, which can form intrusive or extrusive igneous rocks upon cooling.

Metamorphic Rock

Rock that has undergone transformation in texture, mineralogy, or chemical composition due to high temperature and pressure.

Partial Melting

The process by which only a portion of a solid is melted, often occurring in the Earth's mantle, leading to the generation of magma.

Metamorphism

The process by which the mineral composition and structure of rocks are changed by heat and pressure, without melting.