Why Might Marketers Consider the Growing Trend of Multitasking as Problematic

question 152

Essay

Why might marketers consider the growing trend of multitasking as problematic in gaining consumer attention?

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Definitions:

Positive Punishment

A method in behavioral psychology where an undesirable stimulus is introduced following a behavior to decrease the likelihood of that behavior occurring again.

Aversive Stimulus

A stimulus that is unpleasant and causes a decrease in the strength or frequency of the behavior it follows.

Flooding

A behavioral therapy technique intended to treat anxiety by exposing patients to their fear-inducing stimuli in a controlled environment.

Fear-evoking Stimuli

Environmental or internal triggers that provoke a fear response, activating the body’s fight or flight reaction.