Which of the Following Statements About Perception Is True

question 135

Multiple Choice

Which of the following statements about perception is true?

• A) Perception is a sociocultural influence on consumer purchase decisions.
• B) Perception is unrelated to any sense other than sight.
• C) If a marketer can reach a consumer with a message, then the marketer knows the consumer will interpret it correctly.
• D) There is no perception without exposure.
• E) Research shows that subliminal messages are just as likely to be perceived as any other type of message.

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Definitions:

X-bar

Another term for X-bar charts, it represents the mean value in a set of data as part of statistical quality control processes.

Sampling Distribution

The probability distribution of a given statistic based on a random sample, used to make inferences about the population.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values from the mean.