Which of the Following Statements About Brand Equity Is NOT

question 45

Multiple Choice

Which of the following statements about brand equity is NOT true?

• A) Brand equity means a brand has customer loyalty.
• B) Brand equity refers to the brand's value to an organization.
• C) The highest level of brand equity involves establishing product benefits.
• D) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
• E) Brand equity can provide a competitive advantage.

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