Why Do Marketers Segment the Market and Use a Target

question 97

Essay

Why do marketers segment the market and use a target marketing strategy?

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Definitions:

Work in Process

Inventory representing partially completed goods, which includes labor, material, and overhead costs incurred so far.

Journal Entry

A record in accounting that notes a specific financial transaction in the ledgers of a business.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate estimated manufacturing overhead costs to products on the basis of a chosen activity base.

Direct Labor-Hour

A unit measuring the time workers who are directly involved in the production process spend on creating a unit of product.