Which Statement Is NOT True About the Hispanic American Segment

question 61

Multiple Choice

Which statement is NOT true about the Hispanic American segment?

• A) The Hispanic American segment is becoming a less important segment to marketers.
• B) The Hispanic American segment is growing rapidly.
• C) Hispanic Americans tend to be brand loyal, especially to products made in their country of origin.
• D) Hispanic Americans are a relatively young segment.
• E) Hispanic American households are larger on average than other U.S. households.

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Definitions:

Inherently Related

Describes things that are naturally or fundamentally connected or linked to each other.

Latent Learning

A form of learning that is not immediately expressed in an overt response; it occurs without obvious reinforcement.

Tolman

An American psychologist known for his work in cognitive psychology and for his theory that learning involves the formation of mental maps.

Classically Conditioned

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.