Which of the Following Is True of Perceptual Maps

question 115

Multiple Choice

Which of the following is true of perceptual maps?

• A) They are only used during the new product development process.
• B) They are the most effective method for predicting product success.
• C) They identify consumer shopping preferences in terms of retail and nonretail locations.
• D) They are not useful in business-to-business marketing.
• E) They cannot be created without consumer research.

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Definitions:

O-H Stretch

A vibrational mode observed in infrared spectroscopy, characteristic of the stretching of the O-H bond in molecules, indicative of the presence of alcohols or water.

Alcohols

Organic compounds characterized by one or more hydroxyl (-OH) groups attached to a carbon atom.

IR Absorption

A technique in spectroscopy where molecules absorb infrared light, causing vibrational transitions, used to identify chemical compounds.

IR Absorption

The process by which molecules absorb infrared radiation at specific wavelengths corresponding to vibrations of molecular bonds.