Which of the Following Marketing Strategies Are Most Similar to One

question 38

Multiple Choice

Which of the following marketing strategies are most similar to one other?

• A) customized marketing and differentiated targeting
• B) mass customization and micromarketing
• C) undifferentiated targeting and concentrated targeting
• D) concentrated targeting and customized marketing
• E) differentiated targeting and micromarketing

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Definitions:

Supply Costs

The expenses incurred to obtain the goods or materials needed for the production of products or services.

Demand Costs

The expenses associated with the demand for goods or services, including production and marketing costs.

EDLP Pricing

A pricing strategy where a company sets consistently low prices for all its products without running short-term promotions.

Reference Price

The price against which buyers compare the actual selling price of the product and that facilitates their evaluation process.