In Developing a New Shoe, Reebok Targeted the Youth Market

question 15

Multiple Choice

In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market.

• A) lifestyle
• B) behavioral
• C) socioeconomic
• D) demographic
• E) psychographic

---

Definitions:

Estimated Inventory Returns

The estimated amount of goods a company predicts will be returned by customers after purchase.

Liability Account

An accounting record that tracks the monies owed by a company to outside parties or obligations that will result in future outflows of resources.

Revenue Account

An account that tracks the income generated from normal business operations over a certain period.

Sales Taxes

Taxes imposed by governments on the sale of goods and services, collected by retailers and passed on to tax authorities.