Using ________, a Company Modifies a Basic Good or Service

question 84

Multiple Choice

Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer.

• A) undifferentiated targeting
• B) positioning
• C) customized marketing
• D) mass customization
• E) differentiated targeting

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Definitions:

Missions and Presidios

Missions refer to religious settlements established for the purpose of converting and educating indigenous populations, while presidios are fortified military bases.

Spanish Presence

The historical impact and influence of Spain, particularly in terms of colonization, culture, and governance, in various regions around the world.

Northern Urban Elite

A social class of wealthy and influential individuals residing in the northern urban areas, historically known for their business acumen, political influence, and social leadership.

American Colonies

Refers to the territories that were under British control in North America until their independence was declared in 1776, leading to the formation of the United States.