Marketers Use the Metric of ________ to See How Engaging

question 42

Multiple Choice

Marketers use the metric of ________ to see how engaging a website is to visitors in terms of the extent to which visitors explore it.

• A) clickthrough rate
• B) conversion rate
• C) bounce rate
• D) sentiment analysis
• E) market share

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Definitions:

Negative Autocorrelation

A situation in a time series where current values are inversely related to previous values, meaning increases lead to future decreases and vice versa.

Multicollinearity

A statistical phenomenon where predictor variables in a multiple regression model are highly correlated, potentially affecting the model's precision.

Regression Coefficient

A regression coefficient is a statistical figure calculated in the analysis of regression, indicating the relationship strength and direction between an independent variable and a dependent variable.

Independent Variable

A variable in an experiment or model that is manipulated or changed to observe its effects on the dependent variable.