When McDonald's Failed to Realize That Applebee's and Chili's Were

question 142

Multiple Choice

When McDonald's failed to realize that Applebee's and Chili's were providing products that met consumers' needs for a quick, tasty, and convenient meal, McDonald's failed to consider its ________.

• A) marketing mix
• B) mass customization
• C) direct competition
• D) indirect competition
• E) competitive advantage

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Definitions:

Kanban

A visual scheduling system that controls the logistical chain from a production point of view, aiming to improve manufacturing efficiency by limiting work-in-progress items.

Safety Stock

Additional inventory kept on hand to guard against stockouts caused by uncertainties in demand and lead-time.

Kanbans

A scheduling system for lean manufacturing and just-in-time (JIT) production that signals the need to move materials within a production facility.

Push Production

A manufacturing system where production is based on forecasted demand and items are produced and pushed to the next stage of the process regardless of actual demand.