The Elements of the Marketing Mix Must Match the ________

question 17

Multiple Choice

The elements of the marketing mix must match the ________.

• A) competitive advantage
• B) perceptual map
• C) selected segment
• D) indirect competition
• E) direct competition

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Definitions:

Entrepreneur's Talent

The unique set of skills, insights, and intuitions possessed by an entrepreneur that contributes to the successful establishment and growth of a business.

Implicit Costs

Indirect, non-monetary expenses involved in pursuing an activity or decision, often reflected as the opportunity cost of using resources.

Explicit Costs

Cash disbursements to external parties for the operation costs of a business, like employee salaries, rental expenses, and raw materials.

Explicit Cost

The monetary payment made by a firm to an outsider to obtain a resource.