A Company That Tries to Modify Its Brand Image to Keep

question 36

Multiple Choice

A company that tries to modify its brand image to keep up with changing times is using a ________ strategy.

• A) concentrated
• B) repositioning
• C) competitive advantage
• D) personality
• E) perceptual

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Definitions:

Persuasion

The act of convincing someone to do something or to adopt a certain belief through argument, appeal, or rational discussion.

Elaboration Likelihood Model

A theory in social psychology that explains different ways of processing stimuli, why and when they will lead to attitude change.

Counter-Arguments

Arguments presented to oppose or refute another argument or position, often used in debate or in the formulation of academic papers.

Persuasiveness

The ability to convince others to change their attitudes, beliefs, or actions through argumentation or appeal.