Marketers May Conduct a Massive Advertising Campaign, Called a ________

question 4

Multiple Choice

Marketers may conduct a massive advertising campaign, called a ________, to educate consumers about a new product.

• A) media blitz
• B) diffusion network
• C) simulated market test
• D) test market
• E) tipping point

---

Definitions:

Antivirus Software

Software designed to detect, prevent, and remove malware, including viruses, from computers and networks.

Key Attributes

Essential properties or characteristics of an entity that help in its identification and classification.

Hard Drive

The computer’s nonvolatile, primary storage device for permanent storage of software and data.