Explain Impulse Products

question 65

Essay

Explain impulse products. Identify two challenges marketers may have regarding impulse products.

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Definitions:

Social Characteristics

Attributes that define the social aspects of an individual or group, including age, race, gender, culture, and social status.

Work Context Characteristics

Features or circumstances surrounding a job that can influence employee behavior and attitudes.

Task Characteristics

The attributes or features of a task, such as complexity, duration, and required skill set, which can affect how it is approached and completed.

Job Derichment

The process of reducing the complexity and diversity of a job, leading to decreased employee motivation and satisfaction. Note: The correct term is likely "Job Enrichment," which has the opposite meaning.