Examlex
Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a ________.
Scanner Data
A type of syndicated external secondary data used in quantitative research that is obtained from scanner readings of UPC codes at check-out counters.
Articulate Experiences
means to express or convey one's personal or shared experiences in a clear and effective manner.
Consumers' Preferences
Refers to the likes, dislikes, motivations, and desires of individuals or groups of consumers, which influence their buying behavior.
In-Depth Interviewing
A qualitative research technique that involves conducting thorough, open-ended interviews to explore a respondent's thoughts and feelings on a particular topic.
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