Examlex
Each year, the majority of new products that are introduced fail.
Redesigning
The process of revising and improving a product, service, or system to meet new objectives or respond to feedback.
BrandAsset Valuator
A model and approach developed by Young & Rubicam for evaluating the strength and value of brands based on four key dimensions: differentiation, relevance, esteem, and knowledge.
Brand Equity
The value and strength of a brand that determines its worth, based on consumer attitudes, recognition, and loyalty.
Differentiation
The strategy of distinguishing a product or brand from competitors to make it more attractive to a particular target market.
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