________ Is a Well-Known System Based on Psychological Traits That

question 125

Multiple Choice

________ is a well-known system based on psychological traits that correlate with consumer behavior. It divides the entire U.S. population into segments and then sells pieces of this information to clients for specific strategic applications.

• A) VALS™
• B) Decitica
• C) AIO
• D) PRIZM
• E) NAICS

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Definitions:

Head Lice

Small, parasitic insects that infest the hair and scalp causing itching and discomfort, primarily spread through close contact.

Central Line

A catheter placed into a large vein, often in the neck, chest, or groin, to deliver medications or fluids, or to measure pressures.

Infection Rate

A measure of the frequency of infections within a defined population over a specific period of time.

Benchmarking

The practice of comparing business processes and performance metrics to industry bests and best practices from other companies.