Arm & Hammer Began as a Producer of Baking Soda

question 33

Multiple Choice

Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and fabric softeners under the Arm & Hammer brand name. Arm & Hammer uses a ________ strategy.

• A) brand extension
• B) product line contraction
• C) downward line stretch
• D) cannibalization
• E) cobranding

---

Definitions:

Acid-Test Ratio

A financial metric that measures a company's ability to pay off its current liabilities with its quick assets, such as cash, accounts receivable, and short-term investments.

Quick Assets

Quick Assets are those assets that can be quickly converted into cash, typically including cash, marketable securities, and receivables.

Price/Earnings

A ratio used to value a company by dividing its current share price by its per-share earnings, indicating the dollar amount an investor can expect to invest in a company in order to receive one dollar of that company’s earnings.