Colgate-Palmolive Replaced Its Brand Management Structure with a Product Category

question 18

Multiple Choice

Colgate-Palmolive replaced its brand management structure with a product category management structure. A manager who had once managed Colgate toothpaste now manages all of the company's dental products. Under Colgate's new system, a product category manager would have ________.

• A) profit and loss responsibility for all dental products
• B) completely different duties than the brand manager had
• C) less direct authority to achieve goals
• D) no authority over functions, other than marketing, that affect dental products
• E) no authority over international dental product sales

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Definitions:

Cultural Environment

The collective beliefs, customs, behaviors, and artifacts that constitute the societal context in which individuals live, work, and interact.

Social Behavior

Actions and reactions of individuals in response to the behaviors or presence of others in a social context.

Rejection

The act of dismissing or refusing someone or something, often leading to psychological effects such as feelings of inadequacy or sadness.

Aggression

Aggression is behavior aimed at causing harm or pain to others, which can be physical or verbal, and motivated by various factors including anger, frustration, or social dominance.