Which Pricing Tactic Calls for Offering Three Similar Products, One

question 158

Multiple Choice

Which pricing tactic calls for offering three similar products, one that is lower priced and less attractive and two that are comparable but more expensive?

• A) price skimming
• B) decoy pricing
• C) Bottom of the Pyramid pricing
• D) keystoning
• E) high/low pricing

---

Definitions:

Levator Palpebrae Superioris

A muscle in the orbit of the eye that elevates the upper eyelid, allowing the eye to open.

Orbicularis Oculi

A circular muscle around the orbit of the eye that enables blinking and closing of the eyelids.

Zygomaticus Major

A facial muscle that draws the mouth upward and outward, playing a key role in expressing smiling.

Buccinator

A muscle of the cheek that acts to compress the cheek against the teeth and is used in blowing and chewing.