Swatch Surveyed the Market and Identified an Unserved Segment of Watch

question 2

Multiple Choice

Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________.

• A) competition-based pricing
• B) cost-plus pricing
• C) target costing
• D) value pricing
• E) penetration pricing

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Definitions:

Maintenance Rehearsal

A cognitive process involving the repetition of information to keep it in short-term memory or to encode it into long-term memory.

Long-Term Memory

The phase of the memory process responsible for the storage of information over extended periods, potentially lasting from days to a lifetime.

Long-Term Memory

A type of memory capable of storing information for extended periods, often throughout a person's life.

Short-Term Memory

Short-term memory is the capacity for holding a small amount of information in an active, readily available state for a short period of time.