A(n) ________ Occurs When Customers Decide That Two Different Brands

question 90

Multiple Choice

A(n) ________ occurs when customers decide that two different brands of pain reliever have the same product quality because they have basically the same product characteristics and similar prices.

• A) clouding effect
• B) assimilation effect
• C) bundling effect
• D) contrast effect
• E) price-placebo effect

---

Definitions:

Direct Labor Hours

The total hours of labor directly involved in producing goods or providing services, used in calculating labor costs and efficiency.

Period Costs

Expenses on the income statement not directly tied to the production of goods, such as administrative and selling expenses.

Conversion Costs

The sum of labor costs and overhead expenses associated with transforming raw materials into finished goods.

Factory Overhead Costs

All the indirect costs associated with manufacturing, excluding direct materials and direct labor costs; includes costs such as maintenance, utilities, and rent.