Once an Organization Has Developed Its Distribution Objectives, It Should

question 147

Multiple Choice

Once an organization has developed its distribution objectives, it should next ________.

• A) identify the channel leader
• B) determine a distribution budget
• C) select the optimum number of channel levels
• D) define the target market and articulate the market segmentation strategy
• E) evaluate the internal and external environments

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Definitions:

Two-parent Families

Households where children live with both of their biological or adoptive parents, offering a family structure often associated with various social and economic advantages.

Single-parent Families

Households led by only one parent, who takes on the role of both caring for the children and providing for the family financially.

Latchkey Children

Children who return from school to an empty home because their parents or guardians are away at work and thus they carry keys to their homes.

Nuclear Families

A household unit composed of both parents and their offspring, residing together as one entity.