When the NewWay Dry Cleaners and the Easy Laundromat in Your

question 2

True/False

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity, they are forming a horizontal marketing system.

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Definitions:

Stressor Defense

Strategies or mechanisms adopted by an individual or system to protect against stress or stress-induced conditions.

Developmental Variable

A factor that undergoes change over time and influences the growth or development of an individual or system.

Optimal Wellness

A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity, where an individual or group achieves a balance of health habits, mental stability, and social happiness.

System Variables

Components or factors within a system that can change and affect the system's behavior and outcomes.