Costco's Surprise Offerings of Seconds, Overstocks, and Closeouts-Occasionally Including Diamonds-Is

question 58

Multiple Choice

Costco's surprise offerings of seconds, overstocks, and closeouts-occasionally including diamonds-is an example of how a retailer can differentiate itself through its ________.

• A) merchandise mix
• B) services mix
• C) destination retailing
• D) store atmosphere
• E) level of service

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Definitions:

Consumption

The process of using goods and services to satisfy wants or needs.

Revealed Preferences

An economic theory that infers preferences of consumers by observing choices made under budget constraints, instead of through direct inquiry of preferences.

Francs

Currency units formerly used in France and currently used in some countries of the Francophone world, including Switzerland and some African countries.

Consumption

The use of goods and services by households, contributing to their satisfaction and utility.