Which of the Following Is an Instrument to Measure Consumers

question 76

Multiple Choice

Which of the following is an instrument to measure consumers' perceptions of service quality?

• A) total quality management (TQM)
• B) capacity management
• C) credence management
• D) SERVQUAL
• E) servicescape

Understand the basic concepts and significance of international business.

Identify different strategies and structures of multinational corporations (MNCs).

Recognize the ethical, legal, and environmental concerns in international business.

Comprehend the roles and challenges of global managers.

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Definitions:

External Costs

Costs that are not borne by the producer or consumer of a good or service, but by society or the environment.

MSC (Marginal Social Cost)

The total cost to society of producing an additional unit of a good or service, including both the private costs and any external costs.

Efficient Level

Refers to the point at which a system, process, or economy operates at maximum productivity with minimal waste and expense.

External Costs

Costs that are not borne by the producer or consumer of a good or service, but by society as a whole, such as pollution.