________ Is a Measure of the Percentage of People in the Target

question 29

Multiple Choice

________ is a measure of the percentage of people in the target market who are exposed to the media vehicle at least once during a given time period.

• A) Reach
• B) Frequency
• C) Impression
• D) Exposure
• E) Gross rating

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Definitions:

Finke's Principles

A set of guidelines proposed by Ronald Finke to explain how visual and spatial information is imagined, transformed, and elaborated in the mind.

Visual Imagery

The mental visualization of scenes, objects, or events without their physical presence, engaging the brain's visual processing system.

Spatial Equivalence

Refers to the concept that different physical configurations can be perceived as the same if they maintain certain relationships or proportions.

Temporal Lobes

Regions of the cerebral cortex located on both sides of the brain, involved in processing auditory information and encoding memory.