The ________ Step in the Hierarchy of Effects Calls for Marketers

question 125

Multiple Choice

The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market, often by using simple, repetitive advertising in a variety of media.

• A) awareness
• B) knowledge
• C) demand
• D) desire
• E) purchase

---

Definitions:

Childhood Memories

Recollections of experiences or events from one's early years of life.

Levels of Communication

The various layers or stages through which communication occurs, ranging from intrapersonal, interpersonal, group, corporate, to mass communication.

Johari Window

A psychological tool that helps people better understand their relationship with themselves and others, involving open, hidden, blind, and unknown selves.

Least Self-disclosure

A communication style where minimal personal information, thoughts, or feelings are revealed.